Search engine traffic.

Considering over half of all shoppers do some digital digging on search engines like Google before making a purchase, a digital footprint can be a big benefit. While it’s certainly possible to build a compelling web presence without an ecommerce shop, breaking into the ecommerce market can be a great way to draw attention to your company that is otherwise unavailable.

But according to a study by MarketingSignals, 90% of ecommerce startups fail within the first 120 days, largely due to weak search engine optimization — which goes to show that creating search engine traffic isn’t always as simple as it seems.

With factors like page load speed, relevant keywords, mobile friendliness and website structure all contributing to SEO ranking, there’s a lot to think about when optimizing your site.


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