Marketing is no longer limited to ads in the local paper or sale signs in your front window. Online advertising is extremely popular, expanding reach and growing visibility. Your ecommerce platform can essentially function as an all-in-one automated marketing engine, providing a way to drive ads and direct traffic to boost sales.
Making ecommerce purchases doesn’t require a customer to drive to your online shop and exchange cash. Instead, a customer can click on your ad, reach a dedicated landing page, and make a purchase in a few easy steps. You can then use email marketing to reach them with other products they might like. This is a benefit otherwise unavailable, and failing to embrace these opportunities can cost your online business quite a bit.