Luckily, many ecommerce platforms provide built-in SEO tools to help make your life easier. BigCommerce, for example, offers several SEO tools right out of the box, such as optimized URLs, unique URLs, microdata, a content delivery network as well as 301 redirects and URL rewrites. Additionally, tools like category pages, product landing pages and product descriptions work wonders for SEO purposes. Your ecommerce site can attract both users researching area options and those considering buying online.